The point of communication is to transfer information. Anything else is fluff.

Fluff is important to identiy and remove as its presence means worse value / time. Time is one of the most important resources we have. Thus we want to maximize its utility.

brevity pros

• less time spent reading
• less time spent writing
• more clear / focused

brevity cons

• brash / terse style
• less fleshed out ideas

When less word do more good, use less word.